We find beauty in function, giving purpose to forms that range from objects, furniture, lighting, spaces,
architecture to fashion.
Manifesto 1/10
FORM AND FUNCTION
Manifesto 2/10
EXPERIENCE AND EMOTION
We engage in storytelling, creating experiences through haptic design to build an emotional connection
between users and our products.
Manifesto 3/10
VERSATILITY AND VARIETY
We think holistically – an idea becomes a product, evolving into different versions that become a
collection, then a series – and eventually a brand’s DNA.
Manifesto 4/10
STRIKE AND SPARK
We believe inspiration can strike at any time from anywhere; and our rigorous research and processes
spark unique, innovative ideas.
Manifesto 5/10
MATERIAL AND METHOD
We use a vocabulary of materials and palettes, backed by our knowledge of form, sense of touch and
understanding of technologies, to maximise our results.
Manifesto 6/10
TIME AND DIMENSION
We conceive spaces regardless of their dimension, while experience is gained as we move forward with
time; every new encounter broadens our world and takes us forward.
Manifesto 7/10
TEAMWORK, COLLABORATION AND PARTNERSHIP
We love people and we build communities. We share our passion for design – with our team,
collaborators, clients; every encounter brings meaningful ideas and perspectives.
Manifesto 8/10
INTERCULTURALITY
We are a multidisciplinary and multicultural team. When working with different cultures, we never judge;
we observe, and from there our vision – and our output – gets better.
Manifesto 9/10
SOCIAL RESPONSIBILITY
We emphasise people’s needs over the more transitory concerns of trends. A good design solution should
be sustainable environmentally, socially and commercially.
Manifesto 10/10
HEART AND HERITAGE
We adopt a unique position; we embody the essence of traditional Italian craftsmanship alongside a
modern Scandinavian spirit, while embracing cultures at large.