Case Study

Prosciutto is one of Italy’s greatest culinary exports. In 2011 our Studio worked with Prosciutteria King’s to design a stylish yet functional set of ham-carving instruments and create a new brand identity for the company. The project inspired us to craft a functional and contemporary interpretation of the items used in Italy’s historical meat preparation.

Tasked with creating a strong brand identity for charcutiers Prosciutteria King’s, we designed a complete set of kitchen tools that encompasses every aspect of the prosciutto-carving process: knives, tongs and holder. The steel blade ham and boning knives and manual and machine cutting tongs have King’s sleek new logo imprinted. The elegant holder crafted from tempered metal is designed to hold a joint of ham during the carving process.

To complement these items, we also created an elegant and functional clothing line. Both the waist and bib aprons are made from cotton and display the same black design with white pattern as the rest of the collection.

These products were exhibited at the Milan Design Week, in an exhibition space that featured ham-carving demonstrations and sampling. The area was decorated with Nichetto Studio furniture and lighting for a range of the world’s leading brands, evoking the luxury of old Venetian salons.