Case Study

Fogia is a Swedish heritage brand set to constantly surprise and innovate. Their products are handmade in a local factory with stringent standards of quality and an enduring commitment to craftsmanship and high-end natural materials.

SILK AND WOOL PRINT TESTS

The graphical pattern designed on the Print Test (2018) rug may look very familiar: the pattern represents the lines and shapes of the scheme test used to calibrate printing machines. A dense and compact silk texture creates an embossed effect that adds a tactile dimension to the visual one. Color schemes vary from a sandy and a grey scale to multi-tone versions where the elements of the pattern are gradients of the base colour.

THE ROUNDNESS OF AN EDAMAME BEAN POD

Mame Bergère (2018) owes its elaborate simplicity to the roundness and unbroken lines of an edamame bean pod. “Mame”, which is precisely the Japanese for bean, is an armchair whose design aims to avoid any building elements in sight, integrating part of the cushioning system with its body shell. The comfort is enhanced by a companion ottoman.

JORD, SWEDISH FOR EARTH

The modular sofa system was named Jord (2017), "earth" in Swedish, after its low and wide structure, typical of traditional Italian sofas, while the materials and colours reveal its Scandinavian roots. We designed Jord to compliment people’s different behaviours, enhancing the comfort with collapsible arms and backrests whilst still adding a touch of luxury with the integrated marble tables.

INTANGIBLE LIKE THE AIR

The essence of the Luft (2017) vases lies in their connection to the fundamental element of air. Every aspect of these vases, from their name (Luft, meaning "air" in Swedish) to the way they are crafted by skilled artisans in Murano, reflects this concept. Inspired by hot air balloons, the vases exhibit a harmonious and rounded design achieved through the natural yet intentional blowing process. The colors used, warm grey and dark amber yellow, gradually transition to transparency at the top of the vases.