GRACIOUS AUDACIOUSFor almost three hundred years, Ginori 1735 has been one of the leading brands in the world in the lifestyle luxury goods sector, an expression of Italian excellence in pure porcelain and in design of the highest quality. Ginori 1735 has always been associated with big names in fashion, art, design, architecture, cinema and home furnishings, bringing together age-old techniques with its ever-contemporary taste, to create products which are the fruit of leading visionaries.
BRINGING THE RENAISSANCE INTO THE MODERN LIFEWe worked for over two years with the brand to create LCDC La Compagnia Di Caterina – Ginori’s first home fragrances collection in which their porcelain is being used to hold the flame of fine scented candles, burning incenses and perfumed essences. To create the LCDC collection, we reinterpreted the figurative art of the Ginori Manufacture, taking inspiration from Lucha Libre masks, from the illustrations of Jean-Paul Goude and from graffiti art.
LIGHT MY FIREThe LCDC collection is paying tribute to the life of Caterina de’ Medici with a collection dedicated to her entourage. We imagined every character in the Entourage of Caterina de’ Medici as a symbol of a value to aspire to, an ideal which kindles one’s inner fire. And, each one has their own reasons for asking to be lit by this fire: one to burn with passion. One to fuel the fire of ambition, leadership and wisdom. One to keep alive the fire of friendship, grace and generosity. One to show great courage in seeing it all go up in smoke.
MEET CATERINA’S ENTOURAGEThe Lover, symbol of passion, carries a flame which burns in one night, or which lasts a lifetime. The Amazon, symbol of leadership, takes charge of her own destiny, emboldening everyone around her. The Scholar, symbol of wisdom, is one who contemplates the great design of life, an attentive observer who artfully tells the story of our human drama. No stranger to challenges and adventures, The Companion, symbol of friendship, is a faithful friend with whom to live stories which will stand the test of time.
The Favourite, symbol of ambition, is determined and self-assured, obtaining graces and favours for which others, in their envy, would throw themselves into the fire. The Fire-Master, symbol of courage, warms the heart of the palace. The Lady, symbol of grace, is elegant and mysterious, she is the one everyone is talking about but the whispers in the air around her can only make her flame burn more brightly. The Friar, symbol of generosity, is an expert in the alchemy of the human soul and always knows how to help.
SCENTS BY THE OLDEST FRENCH PERFUME HOUSELCDC fragrances have been developed by Jean Niel, the oldest perfume house in France founded in 1779. Three different essences were designed to create a symbolic sensory journey from Florence to Paris: Orange Renaissance, Black Stone and Purple Hill. Orange Renaissance, inspired by the favourite ingredient during the era of the De’ Medicis in Florence, pays tribute to the orange blossom. Black Stone, inspired by the talisman given to Caterina de’ Medici by an astrologer in her court, evokes the spices used by alchemists in that period. Purple Hill, a fresh, light, floral fragrance recreates memories of the scent of the Tuscan hills in full spring bloom.
Are you a journalist? Get in touch to access to the press material. You'll get a fast answer. Promise.
Contact us ↗