Inception at Wanted Design
During New York Design Week 2014, Nichetto Studio designed a concept for exhibiting the new product Inception. A piece of tableware that can serve as a dish rack or a desk organiser, Inception is a scale model of the Manhatten skyline. Its silicone composition allows it to flex over surfaces, akin to the surreal scenes in Christopher Nolan’s film of the same name. By presenting Inception on a series of grey platforms, the exhibition underlined the product’s sense of urbanism and stature.