Zaozuo Store Shanghai
Following his successful design for the Zaozuo Store in Beijing, Luca Nichetto was invited to adapt this concept for a Zaozuo showroom in a new location – Shanghai. Nichetto retained the previous store’s sophisticated grid display system, but introduced greater structure by creating a series of curated room-sets that were made possible by the larger footprint of the Shanghai store. Spreading the layout across two floors, Nichetto played with these room-sets to demonstrate the numerous ways in which Zaozuo projects might be combined and utilized. Adapting to its new context in Shanghai, the Zaozuo Store is a thoughtful evolution of a previous project, but also a new design that pushes Zaozuo and its products further than ever.