Retail spaces imagined as the first pages of a brand-new notebook to fill with colourful objects
The blank first page of a new notebook represents possibility – of ideas yet unwritten and futures yet to be decided. It was this feeling of excitement and mystery that we wanted to capture when designing the interiors for the Zaozuo showrooms in China in 2016.
Zaozuo is a young and dynamic Chinese design brand, whose optimism matches that of China’s nascent design culture. We sought to capture this sense of opportunity with a display concept based around a blank sheet of graph paper. A lattice of white and grey lines crisscrosses the space and coalesce into display modules that rise up in flexible rows and columns retail space situated in Beijing's Indigo shopping centre.
Yet it is the products on display that remain king. Colourful objects, furniture and lighting sit within the display cases, organised such that cold tones are placed at lower levels, warm shades in the middle and neutral colours at the top. It’s an elegant, chromatic display that encourages visitors to focus on individual products, rather than having to take in a traditional stage-managed, shop window display.
Following the Zaozuo Store in Beijing, we were invited to adapt this concept for a Zaozuo showroom in a new location – Shanghai. We retained the previous store’s grid display system but introduced greater structure by creating a series of curated room-sets that were made possible by the larger footprint of the Shanghai store spread across two floors.
DESCRIPTION Store, Beijing and Shanghai
TEAM Alberta Pisoni
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