BONDS
STEINWAY & SONS
Crafting the future of pianos through creative alliances
Nichetto Studio's role as creative consultants for Steinway & Sons transcends conventional design collaboration. Our multi-year partnership with Steinway & Sons has led to the creation of the exquisite Gran Nichetto piano, while also fostering strategic collaborations with renowned designers, redefining the intersections of music and design.
A CREATIVE SYMPHONY UNVEILED
Over a span of more than four years, designer Luca Nichetto, in close partnership with Steinway & Sons' master craftspeople, meticulously crafted the exquisite Gran Nichetto limited edition piano. Inspired by the grace and dynamism of the Venetian gondola, this project was an immersive journey in which every detail of the piano was reimagined and refined. Luca Nichetto approached the instrument with the precision and artistry typically reserved for fine furniture, resulting in pianos that celebrate every contour and line with unparalleled elegance.EUROPE WELCOMES THE GRAN NICHETTO
During Milan Design Week 2023, we designed the installation 'Mohd Sinfonia' at the esteemed showroom, Mohd Officina. A symphony of theatrically-inspired design elements that celebrates the harmonious interplay of captivating visuals and mesmerizing soundscapes. At the heart of the installation was the Gran Nichetto piano, featuring Spirio technology, making its European debut. With performances by the talented Roberta di Mario, Monica Zhang, and Constanza Principe, the ethereal melodies created by the cutting-edge Spirio technology reverberated throughout the installation, captivating audiences.MASTERPIECES IN HARMONY
The Gran Nichetto limited edition piano, born from this remarkable creative synergy, exemplifies the dedication and vision of both Luca Nichetto and Steinway & Sons' artisans. Each piano is a masterpiece that encapsulates the essence of their shared passion for design and craftsmanship. Every detail reflects their unwavering commitment to pushing the boundaries of creativity in both the world of music and design. This enduring partnership continues to redefine the intersection of art, music, and innovation, leaving an indelible mark on the world of luxury pianos.
BEYOND DESIGN: A STRATEGIC PARTNERSHIP
Nichetto Studio's consultancy role for Steinway & Sons extends far beyond design aesthetics. It encompasses a strategic collaboration that brings together celebrated designers, including Noé Dauchfour-Lawrence, Gam Fratesi and Elena Salmistraro to name a few. This unique approach goes beyond the traditional bounds of design consultancy, focusing not only on providing support and feedback but also on shaping the strategic and custom aspects of Steinway & Sons' offerings. By forging these creative connections and associations, Nichetto Studio has played an instrumental role in enhancing the brand's custom and limited-edition initiatives, bringing fresh perspectives and innovation to the forefront.Credits:
CLIENT
Steinway & Sons
YEAR
2022
Steinway & Sons
YEAR
2022
OBJECTS
Gran Nichetto
TEAM
Luca Nichetto, Massimo Minchio
Gran Nichetto
TEAM
Luca Nichetto, Massimo Minchio
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