The Parisian home of Coedition is a showroom (2018) whose architecture paid a tribute to the influential work of prominent modern and surrealist artists. Disengaging from a realistic and analytical approach, the space encouraged a playful juxtaposition of colours over the hardness of materials, while shapes broke the cement tones and the monolithic rigor of the facade.
Elements in relief on the outer walls were prolonging themselves inside, becoming coloured figures in shades of blue, yellow, pink, orange and beige that echo the letters of the word Coedition, visually dividing the environment into different areas.
The interior welcomed visitors into two floor levels characterized by a functional design that aims to hide structural elements and where natural colours and dark ceilings create an overall settled feeling.
The Coedition’s stand for Salone del Mobile 2017 was conceived as a compendium of the company’s visual identity. The space was divided in four areas chromatically separated with several colors sectioning in balance with the tones and images featured in Coedition’s collection. Every area represented an unique experience for the visitor who got to walk through a series of home inspired setups
The Coedition’s stand for Salone del Mobile 2017 was conceived as a compendium of the company’s visual identity. The space was divided in four areas chromatically separated with several colors sectioning in balance with the tones and images featured in Coedition’s collection. Every area represented an unique experience for the visitor who got to walk through a series of home inspired setups.
Credits:
CLIENT
Coedition
YEAR
2017-2018
Coedition
YEAR
2017-2018
DESCRIPTION
Showroom, Paris
Stand, Milano design week
TEAM
Chloé Mestrude, Daniele Caldari
Francesco Dompieri, Jean Montfort, Ilenia Martini
Showroom, Paris
Stand, Milano design week
TEAM
Chloé Mestrude, Daniele Caldari
Francesco Dompieri, Jean Montfort, Ilenia Martini
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