The Tales Pavilion is a stand-alone furniture and product showroom in Beijing built in 2013. It is our first complete architectural structure.

The façade of the pavilion was developed by converting 1,200 pieces of brass tubes into “grass leaves” that camouflage the entire structure. The “brass leaves” oxidize and change color naturally with the passing of the seasons, merging with the natural scenery of the Beijing Lido Garden and giving a sense of life to the pavilion. The architectural direction is an interpretation of the young and avant-garde design distributor Tales, which commissioned the building. Much like grass, Tales is full of life and has a strong desire to grow.

The interior of the pavilion was divided into six volumes, delineated using different materials and colors to accentuate the outlines. Organized across multiple gradients of light, all these areas create a sense of micro-urbanity, encouraging interaction between visitors and lovers of design alike.

World renowned brands Foscarini, Diesel with Foscarini, Ibride, Petite Friture, Diamantini & Domeniconi and Seletti, gave life to the exhibitions and inner corridors of the pavilion with their story-telling design projects.